Marking our 10th Anniversary this Spring, we are excited to announce our latest Spring Summer campaign featuring supermodel, activist, and new mom Coco Rocha. Balancing her career with her personal passions and her newest role as a mother, Coco elegantly embodies NIC+ZOE’s mission to help every multitasking woman #makebusylookgood.
Take a peek inside the campaign with this exclusive video featuring Coco showing off the collection’s kinetic shapes and textures via her celebrated Irish dancing skills.
Behind the Campaign: 70’s inspiration, texture, layers + dancing
For Spring-Summer ’16, we took the concept of knitwear and layering textures to a fresh new space. With the collections’ themes—‘70s flashback, summer travel, and graphic botanica—and inspired by our industrious muse, personified by Coco, the campaign depicts a modern woman going about her purposefully busy day with stylish finesse and dynamic determination.
We used a playful exploration of the ‘+’ to honor all our heroine takes on, while the layers and textures showcase the many settings and situations she encounters when dressing for all facets of her life.
Look for our print ads in the March issues of Harper’s Bazaar, More, and O.
Follow the campaign and NIC+ZOE’s 10th Anniversary celebration at #NICandZOE, #dynamicdetermination and #makebusylookgood.